City First Privacy Policy
City First Mortgage Privacy Policy
Is your Privacy important? Absolutely.

1. Information We Collect
A. Personal Information
- Contact Information: Name, email address, phone number, mailing address.
- Financial Information: Income, credit score, bank account details, and other data needed for loan processing.
- Government Identification: Social Security number, driver’s license, or other ID numbers.
- Communications Data: Information you provide in emails, chats, or phone calls with us.
B. Non-Personal Information
- Device information (e.g., IP address, browser type, and operating system).
- Usage data (e.g., pages visited, time spent on our site).
- Location data if enabled on your device.
C. Information from Third Parties
We may collect information about you from third parties, including credit reporting agencies, marketing partners, or public databases.
2. How We Use Your Information
- Loan Processing: To evaluate, process, and service your loan application.
- Communication: To respond to inquiries, send notifications, and provide updates about your loan status.
- Marketing: To send promotional messages or offers (with your consent, as required).
- Compliance: To comply with applicable legal and regulatory requirements.
- Improvement: To analyze usage trends and improve our Services.
3. Sharing Your Information
We do not sell your personal information. However, we may share your data in the following ways:
- With Service Providers: To assist with loan processing, payment services, or IT support.
- With Affiliates: For internal business purposes.
- With Third Parties: As required to comply with legal obligations, such as regulators or auditors.
- For Marketing: With your consent, to share limited data with marketing partners.
- SMS Messaging: For A2P 10DLC compliance, we may share your phone number with telecommunications providers to facilitate text message communications.
4. Your Privacy Rights
A. For California Residents (CCPA)
- Know what personal information we collect and how it’s used.
- Request access, deletion, or correction of your data.
- Opt out of the sale of your personal information (we do not sell).
B. Account and Data Deletion
If you wish to delete your account or associated data, you may contact us using the details provided in the "Contact Us" section below. We will process your request in accordance with applicable laws and regulations.
5. Security Measures
- Data encryption (SSL/TLS) during transmission.
- Secure storage of sensitive information.
- Regular security audits and updates.
6. Cookies and Tracking Technologies
We use cookies to enhance your user experience. You can control cookie settings through your browser preferences.
7. SMS Messaging Compliance (A2P 10DLC)
By opting into SMS communications, you agree to receive text messages from us. You can opt out at any time by replying “STOP” to any message. We adhere to telecommunications regulations to ensure your privacy and security.
8. Mobile App Privacy
- Ensure compliance with Apple App Store and Google Play Store privacy policies.
- Collect only necessary app usage data.
- Provide in-app access to this Privacy Policy.
9. Data Retention
We retain your personal data only as long as necessary for business purposes or as required by law.
10. Changes to This Policy
We may update this Privacy Policy to reflect changes in laws or our Services. We will notify you of significant updates through our website or other direct communication.
11. Contact Us
If you have any questions or concerns about this Privacy Policy, or to request account or data deletion, please contact us at:
City First Mortgage
Email: customercare@city1st.com
Phone: (800) 475-6255
Address: 750 S Main St, Bountiful, UT 84010
By using our Services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.
Your Privacy is Our Priority
Keeping customer information secure is a top priority for City 1st. The City 1st Privacy Notice which may be downloaded here in PDF format, and which is provided to all our borrowers, explains how we collect, handle, and disclose personal information collected during the loan origination and closing processes. City 1st adheres strictly to the provisions of the Gramm Leach-Bliley Act in safeguarding individuals financial privacy.
Get Our Full Privacy Policy