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Building Stronger Communities

At City First Mortgage, we believe strong communities begin with homeownership. We’re committed to helping individuals and families find the right path to homeownership, with personalized guidance and a dedicated loan officer by your side from application to closing.

About City First

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A Few Company Figures

Average Zillow Rating Across 2,350 Verified Reviews
4.97+
Years of Lending
30+
States, Plus Washington, D.C., Where the Company Is Licensed
46 + DC
Total Funded
$50B+
A row of light-colored houses with dark roofs along a quiet street.

More Than a Mortgage Company

Our Culture

People First, the Borrower Always

City First is built around the person on your file. Loan officers work with conventional, government, jumbo, and specialty loans. The company invests in tools, training, and the community so that person can stay with you from the first conversation through closing.

Our Vision

A Lender You Can Call Again

Buying a home is one of the bigger money decisions a family makes. City First wants to be the lender you call the next time, the one a real estate agent is comfortable recommending, and a place experienced loan officers choose to work. The measure is the relationship, not a single closing.

Our Values

Integrity at Every Step

We say what we will do, and we do what we say. That means clear communication, accurate disclosures, and a person who will tell you where the file stands. City First also supports veterans through the Gold Star Foundation.

Our Leadership Team

These are the people who lead City First. A profile link appears when that person is in the loan officer directory. To ask about joining the team, start on the careers page.

  • Jon Prussel

    Divisional President

    Jon Prussel leads City First Mortgage as President, overseeing strategy, operations, and growth across the company's national footprint. He brings decades of mortgage industry leadership focused on building durable lender-borrower relationships and scalable operations.

  • Dennis Raico

    Divisional Executive Vice President of Sales

    Dennis Raico serves as Divisional Executive Vice President of Sales at City First Mortgage, driving enterprise-wide initiatives across sales, operations, and partner channels. His career spans senior roles in mortgage banking and capital markets. NMLS #1376828

  • Ken Goldsmith

    Divisional EVP of Operations

    Ken Goldsmith is Divisional EVP of Operations at City First Mortgage. He oversees divisional operations and supports branch managers and loan originators across the division. Licensed under NMLS #452844.

  • Daniel Milstein

    Founder & Chairman of the Board, Gold Star Mortgage Financial Group

    Daniel Milstein founded Gold Star Mortgage Financial Group in 2000 and has grown the company into one of the nation's leading independent mortgage banks, with 50+ branches across the country. He is a New York Times bestselling author and a recognized industry leader.

  • AJ Franchi

    CEO, Gold Star Mortgage Financial Group

    AJ Franchi serves as President and Chief Operating Officer of Gold Star Mortgage Financial Group, the parent company of City First Mortgage. He oversees enterprise operations, technology, and capital markets.

  • Jason Richardson

    Commercial Division Director

    Jason Richardson is over the Commercial Division and Divisional Director of Technology and a licensed Senior Mortgage Advisor at City First Mortgage (NMLS #256859). He oversees marketing technology, lead generation, and brand strategy across the division and handles Commercial Loans. Licensed in California, Hawaii, and Texas.

  • Yvette Owens

    Business Development

    Yvette Owens leads business development for City First Mortgage, working with experienced loan originators and branch teams exploring a move to the division. She is the first conversation for anyone considering joining City First.

  • Valyn Tucker

    Marketing Technology & Operations Manager

    Valyn Tucker is Marketing Technology & Operations Manager at City First Mortgage. She oversees the division's marketing systems, campaign operations, and the platforms our loan officers rely on day to day.

  • Dave Thompson

    Disclosure Specialist

    Dave Thompson is a Disclosure Specialist at City First Mortgage, supporting loan officers and borrowers through the disclosure process. NMLS #276182.

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What We Do

  • Explain loan choices in clear, everyday language before you sign anything
  • Match you with a loan officer who is licensed where the home is
  • Walk through buying, refinancing, and specialty programs, including conventional, FHA, VA, USDA, jumbo, and reverse
  • Show estimates as estimates, with the assumptions next to them
  • Point you to a secure application when it is time to apply
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What We Don't

  • Promise an approval, a rate, or a closing date
  • Claim to be the lowest-cost lender
  • Ask for a Social Security number on this marketing site
  • Collect full financial documents in a contact form
  • Talk about another lender's customers
A family of three standing in the street, looking at a brick house.

A Real Conversation

Ready When You Are.

Talk with a loan officer who is licensed where the home is. Walk through buying, refinancing, or a loan that does not fit a standard file. Start with the directory, or answer a few questions first.